Leeds United bag record-breaking SBOTOP shirt sponsorship

Leeds United bag record-breaking SBOTOP shirt sponsorship


  • SBOTOP gets front-of-shirt branding for Leeds’ Premier League return​​
  • Yorkshire club name Clipper Logistics as official training kit sponsor
  • Deals add to Adidas kit supplier agreement

English soccer side Leeds United are continuing preparations for their return to the Premier League by announcing global sports betting firm SBOTOP as their principal sponsor.

The agreement sees the gambling company secure front-of-shirt branding from the start of the 2020/21 season in what Leeds have described as ‘the largest commercial deal’ in their history, reportedly UK£6 million a season (US$7.8 million).

The length and value of the arrangement have not been disclosed.

SBOTOP’s logo will also feature on the team’s training wear. The company is part of the Celton Manx Group, which is headquartered in the Isle of Man.

“Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme,” said Leeds United executive director Paul Bell. 

“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”

Bill Mummery, executive director at Celton Manx/SBOTOP, added: “We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base. 

“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight. 

  • San Francisco 49ers “absolutely hoping” to increase Leeds investment

It’s been a busy off-season so far for Leeds, who have also named Clipper Logistics as their official training kit sponsor and logistics partner.

The agreement extends Clipper’s four-year partnership with the club, with the new two-year deal ensuring the retail logistics company’s logo will feature on the front of Leeds’ kit worn for training sessions, press conferences and pre-match warm-ups.

Additionally, Clipper branding will be visible across Elland Road stadium and Thorp Arch training ground.

Founded by Leeds-born businessman Steve Parkin, who is also Clipper’s executive chairman, the company’s prior involvement with the Yorkshire club included naming rights to the east stand at Elland Road, as well as back-of-shirt branding.

Having secured promotion back to the Premier League after a 16-year wait, Leeds have already confirmed Adidas as their new kit supplier from the 2020/21 season in a ‘record-breaking deal’ over the next five years.

The team also look set to secure further investment from the San Francisco 49ers. Earlier this month, Paraag Marathe, the president of 49ers Enterprises, the National Football League (NFL) franchise’s investment arm, said he is in talks with Leeds majority owner Andrea Radrizzani about upping the 49ers’ stake in the Premier League club.

The 49ers paid a reported UK£10 million (US$13 million) for a ten per cent share in Leeds in 2018.

English soccer side Leeds United are continuing preparations for their return to the Premier League by announcing global sports betting firm SBOTOP as their principal sponsor.

The agreement sees the gambling company secure front-of-shirt branding from the start of the 2020/21 season in what Leeds have described as ‘the largest commercial deal’ in their history, reportedly UK£6 million a season (US$7.8 million)

The length and value of the arrangement have not been disclosed.

SBOTOP’s logo will also feature on the team’s training wear. The company is part of the Celton Manx Group, which is headquartered in the Isle of Man.

“Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme,” said Leeds United executive director Paul Bell. 

“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”

Bill Mummery, executive director at Celton Manx/SBOTOP, added: “We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base. 

“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight. 

It’s been a busy off-season so far for Leeds, who have also named Clipper Logistics as their official training kit sponsor and logistics partner.

The agreement extends Clipper’s four-year partnership with the club, with the new two-year deal ensuring the retail logistics company’s logo will feature on the front of Leeds’ kit worn for training sessions, press conferences and pre-match warm-ups.

Additionally, Clipper branding will be visible across Elland Road stadium and Thorp Arch training ground.

Founded by Leeds-born businessman Steve Parkin, who is also Clipper’s executive chairman, the company’s prior involvement with the Yorkshire club included naming rights to the east stand at Elland Road, as well as back-of-shirt branding.

Having secured promotion back to the Premier League after a 16-year wait, Leeds have already confirmed Adidas as their new kit supplier from the 2020/21 season in a ‘record-breaking deal’ over the next five years.

The team also look set to secure further investment from the San Francisco 49ers. Earlier this month, Paraag Marathe, the president of 49ers Enterprises, the National Football League (NFL) franchise’s investment arm, said he is in talks with Leeds majority owner Andrea Radrizzani about upping the 49ers’ stake in the Premier League club.

The 49ers paid a reported UK£10 million (US$13 million) for a ten per cent share in Leeds in 2018.

17.10.2023
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