AGCOM approves guidelines for Serie A to offer five-year rights deals

AGCOM approves guidelines for Serie A to offer five-year rights deals

The top Italian league will be permitted to sell domestic rights for five seasons instead of the traditional three.

AGCOM, the Italian communications regulator, has given Serie A the green light for the top Italian soccer league to sell its domestic broadcast rights over a five-year cycle.

The authority has approved the guidelines governing the marketing of the league’s media rights for the five seasons from 2024-25 to 2028-29.

Serie A is currently working towards sealing new TV deals by the end of the 2022-23 campaign and has been given a boost by being able to offer longer contracts.

In December, AGCOM approved the guidelines for the Italian top-flight to market its domestic broadcast rights for another three-year cycle.

The regulator stated that the updated guidelines have “similar content” aside from the change in the contract duration.

AGCOM also stated: “The Authority’s observations focused on the profile of the extension of the licenses for five years, noting the need to consider the potential of the rights packages in the marketing phase, both by expanding the rights of the licensees from a technological, editorial, and commercial point of view, and by foreseeing possible new licensees.

17.10.2023
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